The cord that plugs it into the wall - an inconvenient-but-essential element in nearly any lamp or lighting fixture. Sometimes you can hide the power source by covering the wall sockets and snaking cords with furniture, or you can embrace the cord and make it into the core concept of the design. During the day the bright orange speaks for itself, and at night the rhythm of light passing through each layer reveals the single cord surrounding the whole lamp.
While it is currently only a table lamp, one could equally well picture (as his drawings above demonstrate) other household lights along the same lines - suspended by third own strand of cable from the ceiling, standing tall around framework on the floor or hanging loosely from the wall.
Beneath the all-encompassing spiral of the bright orange extension cord visible on all sites lies a relatively simple and compact structure. Two slot-together pieces of cut-to-shape plastic hold the whole system up after they are interlocked. Grooves cut in their sides make for a consistent wrap of the attached cord and a single bulb sits simply at the center of the entire array.